Come the festive season, alcohol is in abundance and becomes a social norm for Christmas activities. It’s also a traditional gift; Baileys is often given as a present as well as liqueur chocolates, prosecco jellies, and stronger bottles of spirits.

Alcohol becomes a gift for those who either have everything or who are in the ‘hard to buy for’ category, but is this the best idea?

Campaigners within the health industry are calling for people to avoid turning to alcohol as a Christmas gift this year, particularly for people in older years. It could mean avoiding that bottle of whiskey for your dad and that bottle of sherry for your grandma. This follows research revealing drinking within pensioners is increasing. The age group 55 to 65 now consumes more alcohol than any other age group in England and Wales.

Gerri Creedon, Founder of Regain Recovery says “Many within the older age-group are enjoying alcohol sensibly and are able to moderate their consumption. However for some, especially during the festive period, monitoring their intake becomes difficult for many reasons including social pressures and loneliness. Dangerous drinking doesn’t just happen overnight, or through having late nights out and going to parties; drinking spirits and wine while relaxed at home watching the telly regularly can do a lot of harm after a period of time.”

Gerri comments “Instead of gifting people with alcohol this Christmas, perhaps think of a trip to the spa, a nice meal or simply spending time with them for a catch-up at their home. For those who feel lonely over the festive period, this is the best gift you can give them. If you become concerned a loved one has become reliant on alcohol in every social situation, contact us for advice on how to help them cope with any developing dependency.”

Let us know your thoughts on finding alternative gifts to alcohol in the comments. Come the festive season, alcohol is in abundance and becomes a social norm for Christmas activities. It’s also a traditional gift; Baileys is often given as a present as well as liqueur chocolates, prosecco jellies, and stronger bottles of spirits.

Photo by Element5 Digital on Unsplash

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